Intelligent Nutrients See Concentrate Rollerball
.3 fl oz / 9 ml
VISION FROM WITHIN
The purest, passionate blossoms of jasmine, ylang ylang, rose and neroli create this bright, sweet floral aroma.
Rooted in the creative spirit, See® invites intuition, empathy and inspiration to meet. This playful bouquet is inspired by IN founder, Horst Rechelbacher's favorite flower essences.
Contains 94% certified organic content.
Intelligent Nutrients was created by "the father of Safe Cosmetics" and Aveda founder Horst Rechelbacher. As a salon owner and world-famous hairdresser, he was the first to see the ill health effects beauty products had on stylists. With no safe alternatives, he made his own, introducing the concepts of plant-based products, aromatherapy and environmental impact into the world of beauty.
Horst left Aveda to pursue the mission of next-level certified organic, sustainable, inside-and-out beauty. In 2008, IN revealed the first USDA certified organic hair care line. It broke new ground to revolutionize the beauty industry again. Today the company is led by his wife Kiran Stordalen and daughter Nicole Rechelbacher, who were instrumental since day one.
We are an environmental company. Our message is saving the planet and our selves. Our medium is making the best personal care products on earth. Vegan, cruelty-free and made with plants, not petroleum.
Truth matters — that's why we list every single ingredient on our packaging. Our third-party certification seals let you know that products are verified as 65-95% organic, cruelty-free and made with renewable energy.
Organic certification is a long, costly process but we believe integrity is worth investing in. In fact, we also have a full-time staffer to ensure all ingredients, suppliers, formulations and partners live up to our standards.
It only takes a few drops of an ingredient to put the word "natural" — even "organic" — on a product label. Petroleum is "natural," but not healthy, safe or eco-friendly. The beauty industry is self-regulated. Companies don't have to list every ingredient used in a product or do safety testing. That's just not us.
Unfortunately, not all products can be certified due to ingredients needed for the product to perform its primary function. Harmonically Made indicates:
Minimum of 80% naturally derived ingredients from plants with the exact % listed on back of pack
100% certified organic aroma
The highest organic % possible to support formula function and price
All ingredients verified for authenticity and safety
No unnecessary fillers for reduced footprint
*To achieve a USDA or Cosmos Seal, the water in shampoos/conditioenrs would need to be a “specialty water (i.e.rose or lavender) which increases the price dramatically along with the overall environmental footprint to harvest, manufacture and ship that “specialty water." A specialty water is NOT needed to be delightful and functional and would result in more waste, greenhouse gases and a higher price to you. The most responsible path is reflective in the Harmonically Made seal.
TRANSPARENCY IS IN OUR DNA. STRIVING TO DO OUR BEST UNTIL WE CAN DO BETTER.